The data shows a rankings of most valuable German brands in 2015, sorted by brand value. With a brand value of approx. 25.44 billion Euros, the German automotive manufacturer Mercedes-Benz was the most valuable German brand in 2015, marginally ahead of automotive rival BMW. The two car brands have a large margin to the next brand on the list, with Deutsche Telekom valued at roughly half of BMW's value, at 12.92 billion euro.
Despite having the slightly lower brand value in 2015, BMW actually outsold Mercedes-Benz in Europe on sheer number of units, selling 748,176 units in 2015 compared with the 737,278 units sold by Mercedes_Benz.
