The data displays information on the degree of marketing technology implementation in U.S. companies as of October 2016. During a survey, 4% of responding marketers stated their company used proprietary marketing technology.
Integrated best-of-breed architecture | 27 |
Fragmented best-of-breed architecture | 21 |
Limited piecemeal solutions | 21 |
Single-vendor suite | 21 |
Non-existent | 7 |
Proprietary technology | 4 |