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Degree of MarTech implementation in U.S. companies 2016

How would you describe your company's current marketing technology stack?

The data displays information on the degree of marketing technology implementation in U.S. companies as of October 2016. During a survey, 4% of responding marketers stated their company used proprietary marketing technology.

Integrated best-of-breed architecture 27
Fragmented best-of-breed architecture 21
Limited piecemeal solutions 21
Single-vendor suite 21
Non-existent 7
Proprietary technology 4