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Entity responsible for MarTech purchases worldwide 2016

Who is responsible for marketing technology purchases at your company?

The data displays data on the entity responsible for MarTech purchases worldwide as of May 2016. During a survey, 5% of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.

Chief Marketing Officer	22
Chief Marketing Technologist	14
Chief Digital Officer	9
Head of Marketing	9
VP Marketing	8
Marketing Director	7
Chief Technology Officer	6
Head of IT	5
Marketing Manager	4
Head of Digital	4
Chief Information Officer	4
IT Director	3
Digital Manager	2
Brand Manager	1
Digital Director	1
Other	1

Entity responsible for MarTech purchases worldwide 2016

StatInvestor