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Marketing departments with responsibility for MarTech functions in the United States 2016

Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016

The data displays the share of marketing departments with total responsibility for marketing technology functions in the U.S. in 2016. It was found that 53% of surveyed marketing departments had sole responsibility over marketing technology strategy.

Branding and corporate communications	68
Choosing and managing marketing service providers	65
Marketing technology strategy	53
Choosing and managing marketing technology providers	43
Driving a consumer-centric view by leveraging technology	29
Driving enterprise standards in marketing technology tools and platforms	29

Marketing departments with responsibility for MarTech functions in the United States 2016

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