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MarTech adoption worldwide 2016

Adoption level of selected marketing technologies worldwide as of early 2016

The chart shows data on the adoption level of selected marketing technologies worldwide as of early 2016. During a survey, 41% of respondents stated that their company's utilization of mobile marketing technologies could be called advanced, i.e. they used the majority of features and considered themselves experts.

Analytics 40 38 16 6
Advertising networks 52 28 15 6
Testing and optimization 39 38 14 8
Marketing data enrichment 31 34 21 14
Mobile 41 31 18 10
Marketing automation 36 30 22 12
Web content management system (WCM/CMS) 33 36 22 9
CRM/sales automation 38 33 22 6

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