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Reasons for investing in marketing technology worldwide 2017

Reasons for investing in marketing technology worldwide as of March 2017

The data displays reasons for investing in marketing technology worldwide as of March 2017. During a survey, 57% of marketers stated that they did so to automate processes and reduce time on admin.

To better understand customers and prospects	62
To automate processes and reduce time on admin	57
To be able to take data-driven approach to marketing	55
To remain relevant against competitors	37
To do something you coudl not do in the past	34

Reasons for investing in marketing technology worldwide 2017

StatInvestor