Media & Entertainment » Advertising & Marketing » Marketing technology | Allocation of marketing budgets by segment 2017

Allocation of marketing budgets 2016-2017, by segment

Distribution of marketing budgets in North America and United Kingdom in 2016 and 2017, by segment

The data displays a distribution of marketing budgets in North America and UK in 2016 and 2017, by segment. Based on results of the survey, it was found that 22% of marketing budgets was spent on technology in 2017, down from 27% reported in 2016.

Labor	28	27
Technology	27	22
Services	22	25
Paid media	22	25
Other	1	1

Allocation of marketing budgets 2016-2017, by segment

StatInvestor