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Allocation of marketing technology budget 2016, by target

Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target

The data displays a distribution of marketing technology budgets in North America and UK in 2016, by segment. Based on results of a survey carried out in October 2016 among 377 marketers at companies with more than $250 million of annual revenue, it was found that 20% of MarTech budgets were spent on marketing software as a service in 2016.

Infrastructure	23
External services to develop, implement and integrate marketing applications	21
Marketing software as a service	20
Analytics software as a service	19
Cross-changes from internal IT	17

Allocation of marketing technology budget 2016, by target

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