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MarTech tools used in U.S. companies 2016

Which of these marketing technology tools has your company purchased in the past three years?

The data displays information on marketing technology tools U.S. companies purchased between 2013 and 2016. During a survey, 27% of responding marketers stated that their companies purchased e-mail marketing technology tools in that time period.

E-mail marketing	39
Social media marketing	37
Ad tech	29
Analytics	29
Content marketing	29
Search marketing/SEO	19
Data management	19
CRM/CRX	17
Database marketing	16
Mobile marketing	15
Competitive anlysis	12
Marketing automation	10
Loyalty marketing	10
Personalization	8
Performance attribution	6

MarTech tools used in U.S. companies 2016

StatInvestor