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Leading marketing technology features used by U.S. B2B marketers 2017

Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017

The data describes the leading marketing technology features used by B2B marketing professionals in the U.S. as of October 2017. According to the findings, 73% of surveyed marketers reported using campaign analytics within their company's marketing strategies.

Campaign analytics	73
Retargeting	62
Campaign reporting/dashboard	61
A/B testing	59
Search engine optimization	59
Audience segmentation	59
CRM integration	46
Lead scoring/grading	31
Content personalization	24
Data onboarding	22
Influencer identification	21
Predictive data	16

Leading marketing technology features used by U.S. B2B marketers 2017

StatInvestor