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Features seen as most important when choosing a marketing automation vendor U.S. 2018

Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017

The data describes the features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the U.S. as of October 2017. The survey results show, that 59% of respondents thought that actionable analytics and reporting was the most important feature in choosing a marketing automation vendor.

Actionable analytics/reporting	59
Database/list management	57.1
Ease of landing page/email design	55.4
Number of third-party integrations (including CRM)	54.6
Overall usability	52.9
Lead/account scoring	48.5
Sophisticated/multichannel campaign capabilities	42
Vendor's sender score reputation	15.1

Features seen as most important when choosing a marketing automation vendor U.S. 2018

StatInvestor