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Marketing analytics usage in the United States 2012-2018

Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018

The data displays the share of projects using marketing analytics before a decision is made in the U.S. from February 2012 to August 2018. In August 2018, responding marketers said that 35.8% of their projects used marketing analytics in order to help in making an informed decision.

February 2012	37
August 2012	35
February 2013	30.4
August 2013	29
February 2014	32.5
August 2014	32.3
February 2015	29
August 2015	31
February 2016	35.3
August 2016	34.7
February 2017	31.6
August 2017	37.5
February 2018	42.1
August 2018	35.8

Marketing analytics usage in the United States 2012-2018

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