Media & Entertainment » Advertising & Marketing » Marketing technology | Degree of marketing systems integration in companies 2016

Degree of marketing systems integration in companies worldwide 2016

Level of marketing systems integration in organizations worldwide in 2016

The charts show data on the degree to which marketing systems were integrated and shared data according to marketing professionals worldwide as of early 2016. During a survey, 44% of respondents stated that their company's marketing systems were integrated and shared data.

Yes, all the marketing systems are integrated and share data.	44
Yes, some of the marketing systems are integrated and share data.	51
No, none of our marketing systems are integrated and require a manual transfer of data.	5

Degree of marketing systems integration in companies worldwide 2016

StatInvestor