The data displays the share of marketers and agency professionals who agree that artificial intelligence and machine learning will improve advertising performance in the U.S. as of April 2018. During the survey, 17% of responding agencies completely agreed with this statement, while the same was true for 26% of surveyed marketers.
Completely agree | 17 | 26 |
Somewhat agree | 69 | 61 |
Somewhat disagree | 10 | 11 |
Completely disagree | 4 | 3 |