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Marketer acceptance of AI tech use in selected ad campaign stages in the United States 2018

Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018

The data describes the leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the U.S. as of June 2018. During the survey, 46% of responding agencies said they were comfortable with AI-run inventory selection and optimization, while the same was true for 52% of marketers.

Audience selection & optimization 39 41
Inventory selection & optimization 46 52
Creative selection & optimization 35 37
Fraud mitigation 54 54
Bid optimization 65 61
None of the above 5 5

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