The data describes the share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the U.S. as of June 2018. During the survey, 78% of responding agencies said it was important to know all parties and fees associated with their media costs, while the same was true for 81% of marketers.
Very/somewhat important | 78 | 81 |
Neutral | 19 | 18 |
Not very/not at all important | 4 | 2 |