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Marketers view of operational transparency related to AI-run ads in the United States 2018

Share of marketing and agency professionals who believe it is important to know ad placement details related to AI-run ad campaigns in the United States as of June 2018

The data describes the share of marketing and agency professionals who believe it is important to know ad placement details related to AI-run ad campaigns in the U.S. as of June 2018. During the survey, 84% of responding agencies said it was important to know where and when each ad was served, while the same was true for 76% of marketers.

Very/somewhat important 84 76
Neutral 13 20
Not very/not at all important 3 3

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