Marketers view of decision transparency related to AI-run ads in the United States 2018

The data describes the share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the U.S. as of June 2018. During the survey, 72% of responding agencies said it was important to know how data and algorithms were used to automate campaigns, and the same was true for responding marketers.