The data describes U.S. consumers' plans regarding their shopping behavior in a physical store on Thanksgiving Day. During a November 2017 survey it was found that 15% of respondents who were planning to shop in brick-and-mortar stores on Thanksgiving Day will start shopping earlier than 3 pm.
Before 3 pm | 15 |
3 to 5 pm | 30 |
6 pm | 15 |
7 to 10 pm | 29 |
11 pm or later | 3 |
Unsure | 8 |