Retail & Wholesale » Food & Beverage » Thanksgiving | Likeliness to shop on Black Friday brick-and-mortar U.S. 2017

Likeliness to shop in a store on Black Friday 2017

How likely are you to go shopping in a physical store on Black Friday?

The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked about their likeliness to shop in a physical store on Black Friday. The survey revealed that 28% of the respondents answered that they were very likely to go shopping in a physical store on Black Friday.

Very likely 28
Rather likely 17
Rather unlikely 11
Very unlikely 38
I don’t know 5