The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked about the time they plan to begin shopping in a physical store on Black Friday. During the survey, 8% of the respondents answered that they plan to begin their Black Friday shopping in the early afternoon, around 1:00 p.m. to 3:00 p.m..
Black Friday shopping - additional information
Black Friday refers to the day after Thanksgiving, which is celebrated on the fourth Thursday of November in the U.S. The term was supposedly coined by the Philadelphia police department in 1966 because of the traffic and chaos created by shoppers who flocked into the city — a “black” day for a Philadelphia policeman.
