The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked at which type of stores they plan to shop on Black Friday. During the survey, 29% of the respondents said that they plan to shop at traditional malls on Black Friday.
Stand-alone 'big box' stores | 26 |
Traditional mall | 29 |
Local independent stores (outside of malls) | 19 |
Strip mall or mini mall | 19 |
Town hall mall | 12 |
I do not plan to shop at any of these | 49 |