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Leading Black Friday shopping channels among U.S. consumers 2017

At which of the following retail sources will you likely shop on Black Friday?

The data displays the results of a survey conducted in the U.S. in October 2016. U.S. consumers were asked at which retail sources they would likely shop on Black Friday. During the survey, 26% of the respondents said that they would likely shop at discount or value department stores on Black Friday.

Traditional department stores	28
Internet (including auction sites)	28
Discount/value department stores	26
Toy stores	18
Outlet stores	17
Specialty clothing	15
Home improvement stores	14
Restaurants/fast-food restaurants	11
Off-price stores	11
Have not planned any Black Friday shopping	45

Leading Black Friday shopping channels among U.S. consumers 2017

StatInvestor