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Leading reasons why U.S. consumers shop in a store on Black Friday 2017

Which of the following statements describe why you would shop in a store on Black Friday?

The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked why they shop in a store on Black Friday. During the survey, 27% of the respondents said that they believe the best deals of the holiday season will be available on Black Friday.

I want to take advantage of the special doorbuster deals	29
I believe the best deals of the holiday season will be available on Black Friday	27
Even though I will also shop online, I still like going to the store to browse and buy my gifts	23
It's part of the holiday tradition	22
I like being part of the excitement	21
To buy things that I want for myself at a cheap price rather than gifts for others	20
I just want to get my holiday shopping over with	16
None of the above	42

Leading reasons why U.S. consumers shop in a store on Black Friday 2017

StatInvestor