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Black Friday: expected discount rates among U.S. consumers 2017

How high does the expected discount need to be for you to hold off a purchase until Black Friday?

The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked how high the expected discount needed to be for them to hold off a purchase until Black Friday. During the survey, 23% of the respondents said that the discount rate had to be higher than 50%.

A discount of up to 10%	3
A discount of up to 30%	21
A discount of up to 50%	31
A discount of more than 50%	22
I don't hold off purchases	23

Black Friday: expected discount rates among U.S. consumers 2017

StatInvestor