The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked if they were using the Black Friday/Cyber Monday promotions to make a purchase on which they had previously held off. During the survey, 10% of the respondents said that they planned to use the promotions to purchase books.
Books | 10 |
Clothing, textiles, shoes | 22 |
Computers and accessories | 21 |
Consumer electronics, media, video and audio | 21 |
Cosmetics/fragrances/health & beauty aids | 13 |
DIY and home improvement products | 7 |
Food/liquor | 9 |
Furniture and decoration | 11 |
Games, toys, dolls, etc. | 22 |
Gift cards or gift certificates | 14 |
Gift vouchers | 8 |
Household appliances | 15 |
Jewelry and watches | 11 |
Mobile phones/tablets and accessories | 19 |
Other | 0 |
None | 45 |