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Black Friday: items purchased on impulse by U.S. consumers 2017

When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?

The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 15% of the respondents said that they made impulsive purchases on books.

Books	15
Clothing, textiles, shoes	30
Computers and accessories	20
Consumer electronics, media, video and audio	23
Cosmetics/fragrances/health & beauty aids	17
DIY and home improvement products	10
Food/liquor	16
Furniture and decoration	12
Games, toys, dolls, etc.	24
Gift cards or gift certificates	20
Gift vouchers	8
Household appliances	15
Jewelry and watches	16
Mobile phones/tablets and accessories	21
Other	1
None	35

Black Friday: items purchased on impulse by U.S. consumers 2017

StatInvestor