Consumer Goods » Clothing » The Kering Group | Luxury brands discovery sources among Millennials worldwide 2017

Ways Millennials hear about new luxury trends worldwide 2017

Sources used by Millennials to hear about the latest high-end fashion or luxury item trends worldwide in 2017

The data displays the results of a 2017 survey in which Millennials were asked about how they find out about the latest high-end fashion or luxury item trends. During the survey, 20.5% of respondents said they heard about new luxury trends through social media.

Social media	20.5
A brand's website	15.1
Fashion magazines	14.4
Fashion websites	13.9
Celebrities	11.9
Friends/family	10.3
Blogs/vlogs	8.9
Catwalk videos	4.5
Other	0.5

Ways Millennials hear about new luxury trends worldwide 2017

StatInvestor