Consumer Goods » Clothing » The Kering Group | Luxury: Millennials willing to buy personalized products worldwide 2017

Millennials willing to pay more for personalized luxury goods worldwide 2017

Willingness of Millennials to pay more for personalized high-end fashion or luxury items worldwide in 2017

The data displays the results of a 2017 survey in which Millennials were asked if they were willing to pay more for personalized luxury items. During the survey, 57.2% of respondents said they would definitely do so, while 7.6% said they would not have paid more for such personalized luxury goods.

Yes, definitely 57.2
Maybe 35.2
No 7.6