The data displays the leading sources of recommendation for cosmetic products in Canada as of 2017. During the survey, 66% of the respondents named their family doctor as the leading source of recommendation for cosmetic and beauty product purchases.
Friend or family member recommended | 66 |
Family doctor recommended | 66 |
Dermatologist recommended | 58 |
Consumer voted award winner | 46 |
Online consumer reviews | 44 |
In-store beauty consultant | 29 |
Magazine review recommended | 23 |
Blog review recommended | 21 |
Magazine editor selected | 17 |
Celebrity endorsed | 7 |