Consumer Goods » Cosmetics & Personal Care Products » Cosmetics in Canada | Beauty products: decision resources Canada 2014

Sources of information for beauty product purchase decisions Canada 2014

Leading sources of information for beauty product purchase decisions in Canada as of January 2014

The data displays the leading sources of information for beauty product purchase decisions in Canada as of January 2014. During the survey, 25% of the respondents said they had used in-store displays, product info and store associates to inform their purchase decisions.

In-store displays, product info, store associates 25
Retail flyers 20
Word of mouth recommendations 17
Brand or manufacturer websites 9
Store websites 8
Online brand or product reviews 8
Online stores without store locations or auction sites 5
None of the above 39

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