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Types of ads influencing cosmetics-buying decision in Canada as of April 2013

What forms of advertising most influence you to buy a new beauty/grooming product?

The data describes types of ads influencing buying decisions regarding cosmetic articles in Canada as of April 2013. During the survey, 18% of respondents stated online ads influenced their cosmetics purchase decision most.

TV 28
Online 18
Magazines 13
In-store displays 13
Newspaper coupons 10
Other 15