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Attitudes towards personal care and beauty products in Canada 2017

Attitudes towards personal care and beauty products among consumers in Canada as of March 2017

The data displays the attitudes towards personal care and beauty products among consumers in Canada as of March 2017. During the survey, 50% of the responding Canadians said that price was the most important factor in personal care and beauty purchase decisions.

Research & development is constantly leading to better products 55
I think products from mass market brands are just as effective as those from higher cost prestige brands 54
Most of my products are purchased on shopping trips made specifically for those products 50
Price is the most important factor in my purchase decisions 50
I am trying to buy products that are as natural as possible 44
I don't mind spending a lot on skin care products that I know work 42
I regularly look for innovation in personal care / beauty products 35
I consider myself to be somewhat of an authority or expert when it comes to personal care / beauty products 18
I buy many of my personal care / beauty products on impulse 15

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