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Reasons for personal grooming in Canada 2015, by gender

Leading reasons for personal grooming among Canadian consumers in 2015, by gender

The data displays the top reasons for personal grooming among Canadian consumers as of June 2015. The number one motivation for personal grooming among Canadian women was "to feel good about myself", accounting for 68% of female respondents.

To feel good about myself	51	68
To please my spouse or partner	33	26
To make a good first impression	29	31
To feel in control	26	30
To express my individuality		28
To make a good impression on those I find attractive	26

Reasons for personal grooming in Canada 2015, by gender

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