Importance of personal care and cosmetics in daily life in Europe 2017, by product

The data shows the share of consumers who consider personal care and cosmetics products important or very important in their daily lives in Europe in 2017, broken down by product type. Among the different categories, respondents were most likely to find oral care products very important to their daily lives, at 64%. Body care products are considered very important by 51.6% of respondents.