Consumer Goods » Cosmetics & Personal Care Products » Personal care market in Europe | Most popular shampoo brands in Germany 2013-2017

Ranking of hair care brands in Germany 2013-2017

Ranking of the most popular hair shampoo, conditioner and deep conditioner brands (used in the last three months) in Germany from 2013 to 2017

The data displays the results of a survey concerning the most popular shampoo brands in Germany from 2013 to 2017. During the 2017 survey period it was found that roughly 16% of the German-speaking population aged 14 years and older stated that they purchased Schauma products in the last three months, making it the most popular brand among consumers. Schauma was followed by Nivea and Pantene Pro-V in second and third place respectively.

Hair care products made up one of the biggest shares of the German personal care product market, with a sales value of almost 1.

Schauma 18.7 18 17.3 16.6 16
Schwarzkopf 9.2 10.7 10.7 10.9 11.8
Nivea 12.4 12.7 12.6 12 11.6
Pantene Pro-V 10.4 11.1 11.4 10.9 11.2
Elvital, L´Oréal Paris 8.6 8.3 9.1 9.1 9.5
Head & Shoulders 7.7 7.8 8.1 8.7 9.3
Fructis 8 7.5 7.4 7.4 7.7
Syoss 6.2 6.3 6.9 7 6.9
Dove 5.9 6.3 5.8 5.7 5.9
Garnier 5.1 5.4 5.6 5.8 5.8
Guhl 5.1 5.7 5.9 5.8 5.7
Balea 4.9 5.5 6.2 6.1 5.7
Gliss Kur 4.4 5 5.2 5.3 5.6
Gard 6.3 6.1 5.8 5.7 5.2
Alpecin 4 4.2 4.6 4.8 4.9
PolyKur 2.3 2.3 2.3 2.5 2.9
Crisan 2 2.3 2.2 2.1 2.4
Wella pro Series 1.8 1.7 1.8 2 2.3
John Frieda 1.5 1.7 1.7 1.7 2.1
Clairol Herbal Essence 2.2 1.9 2.2 2 1.9
Plantur 1 1.1 1.3 1.5 1.8
Isana 1.5 1.5 1.7
Vidal Sassoon 0.9 1 1.3 1.4 1.7
Organics 0.7 0.9 1 1.1 1.3
Paul Mitchell 1.2
Redken 0.6
Terzolin 0.6 0.5 0.5 0.4 0.5
Alterra 0.3 0.4 0.4
Products from the pharmacy 0.6 0.6 0.5
Trademark brands (Aldi, Lidl) 11.3 10.9 10 12.6 15.8
Other brands 17.4 18.8 17.3 14.5 12.2
Not used within the past three months 1.7 1.6 1.7 1.8 2.3

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