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Ranking of the most popular cosmetics for men in Germany 2013-2016

Ranking of the most popular cosmetics for men (used in the last three months) in Germany from 2013 to 2016

The data displays the results of a survey concerning the most popular cosmetics for men in Germany from 2013 to 2016. During the 2013 survey period it was found that roughly 22.3% of the male German-speaking population aged 14 years and older stated that they purchased Nivea MEN products in the last three months. By 2016 this figure had increased to 26.9%.

Nivea MEN 22.3 24.8 26.5 26.9
L'Oreal Men Expert 6.5 7.2 7.8 8.9
Balea Men 6.2 7.1 8.1 7.7
Florena Men 5.3 5.2 5.2 5.2
Tabac 5.6 5.3 4.3 4.6
Biotherm Homme 2 2.2 1.9 2.3
Lancôme Homme 1.4 1.4 1.5 1.8
Shiseido Men 1.3 1 1 1.3
Speick 1.3 1.3 0.7 1
Vichy Homme 0.9 1.1 1 1
Clarins Men 0.8 1.1 0.9 1
Clinique Herrenpflege 0.5 0.7 0.6 0.9
Other brands 19.3 18.4 26.9 22.2
Not used cosmetics for men 39.1 37.6 37.7 38.7
Lab Series for men 0.3
Boss Skin 3.7 4
Adidas Skin Care (for men) 7.6 7.8

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