The data displays the value of the cosmetic products market in Italy in 2017, split by channel. That year the majority of cosmetic sales value was generated through perfume shops, at approx. 2 billion euro. This was followed closely by sales in pharmacies which was worth 1.9 billion euro.
Perfume shops | 2008 |
Supermarkets and hypermarkets | 1836 |
Pharmacies | 1868 |
Hairdressing | 574 |
Direct sales - domicile | 812 |
Herbalist shops | 440 |
Direct sales - mail order, e-commerce | 340 |
Beauty salons | 236 |