Consumer Goods » Cosmetics & Personal Care Products » Personal care market in Europe | Cosmetic products market in Italy, by channel 2017

Cosmetic products market value in Italy 2017, by channel

Cosmetic products market value in Italy in 2017, by sales channel (Figures expressed in millions of euros)

The data displays the value of the cosmetic products market in Italy in 2017, split by channel. That year the majority of cosmetic sales value was generated through perfume shops, at approx. 2 billion euro. This was followed closely by sales in pharmacies which was worth 1.9 billion euro.

Perfume shops 2008
Supermarkets and hypermarkets 1836
Pharmacies 1868
Hairdressing 574
Direct sales - domicile 812
Herbalist shops 440
Direct sales - mail order, e-commerce 340
Beauty salons 236

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