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Men's cosmetics consumption in Italy 2017, by product category

Consumption of men's care products in Italy in 2017, by product category (Figures expressed in millions of euros)

The data shows consumption of products for men in Italy in 2017, by product category. That year approx. 65.2 million euro worth of soaps, shaving foams and gels for men were consumed in Italy. Other product categories include aftershave products and treatment creams.

Soaps, shaving foams and gels 65.2
After shave products 52.5
Treatment creams 36.6