The data displays the number of buyers of hygiene and beauty products in Spain in 2016, broken down by category and in millions of people. Data reveal that, that year, approx. 25 million people bought hair care products.
Oral hygiene | 24.9 |
Hair care | 24.7 |
Bath & shower products | 21.8 |
Deodorants / antiperspirants | 20.9 |
Perfumes and fragrances | 18.2 |
Shaving products | 17.2 |
Facial cosmetics | 16.3 |
Creams, lotions and body oils | 15 |
Decorative cosmetics | 13.8 |
Soaps for hands | 9.4 |
Handcream | 7 |
Intimate hygiene | 4.7 |
Depilatories | 3.8 |