Buyers of hygiene and beauty products in Spain 2016

Number of buyers of hygiene and beauty products in Spain in 2016, by category (in millions)
Created with Highcharts 5.0.1424.924.924.724.721.821.820.920.918.218.217.217.216.316.3151513.813.89.49.4Oral hygieneHair careBath & shower productsDeodorants / antiperspirantsPerfumes and fragrancesShaving productsFacial cosmeticsCreams, lotions and body oilsDecorative cosmeticsSoaps for hands0246810121416182022242628

The data displays the number of buyers of hygiene and beauty products in Spain in 2016, broken down by category and in millions of people. Data reveal that, that year, approx. 25 million people bought hair care products.

Oral hygiene 24.9
Hair care 24.7
Bath & shower products 21.8
Deodorants / antiperspirants 20.9
Perfumes and fragrances 18.2
Shaving products 17.2
Facial cosmetics 16.3
Creams, lotions and body oils 15
Decorative cosmetics 13.8
Soaps for hands 9.4
Handcream 7
Intimate hygiene 4.7
Depilatories 3.8