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Contactless payment market share in supermarkets in the Netherlands 2015-2017

Share of contactless payments in total debit card payments in supermarkets in the Netherlands from January 2015 to May 2017

The data displays the share of contactless payments in total debit card payments in supermarkets in the Netherlands from January 2015 to May 2017. In May 2017, approx. 33% of all debit card payments in supermarkets in the Netherlands were done using contactless with Near Field Communication (NFC) technology.

NFC payments were introduced in the Netherlands in 2014 and mainly involves contactless payments made at points of sales, with either a debit card or a mobile phone or payments via QR codes. These methods are supported and developed by Dutch banks, such as ING and Rabobank, with larger Fintech-services such as Android Pay, Apple Pay and Pay from Samsung not yet being released in the Netherlands.

Jan '15 5.5
Dec '15 10.5
Mar '16 14.4
May '16 17
May '17 33